Lists never get old - and they get you referrals
Comment on an industry news story
Answer most common customer questions
Call three customers, colleagues, or partners and ask one question
Review an upcoming industry event
Comment on favorite publications and websites
Provide a step-by-step guide
Use a guest blogger: a win/win
Interview an industry luminary
This is just the beginning! Check out the full Blog Worksheet and if you're interested in learning more about this topic, don't forget to subscribe to Anita's newsletter for Social Media Business Tips.
BONUS: SEO Tip for using a blog post on multiple URLs:
For example, if you want the same blog post to appear in different categories of your website and you want each category page to index, on any of the duplicate pages use the “canonical” tag inside the <head> </head> tags as follows:
<link rel=“canonical” href=“(url to the original content page)”/>
This tells google that its a purposeful duplicate page and it won’t be Penalized and still indexed.